Home / Privacy policy

Privacy policy

This Privacy Policy explains how Asia Sewing Machines collects, uses, stores and protects personal information in line with the Protection of Personal Information Act, 4 of 2013 (POPIA). It applies to customers, suppliers, staff candidates and any person who submits an enquiry through our contact page or interacts with our services.

1. Information we collect when you enquire or place an order

Asia Sewing Machines collects only the personal information needed to respond to enquiries, provide quotations, arrange machine installation or repairs, and manage customer accounts. This may include your name, contact details, business name, physical address, delivery instructions and any notes about the machines or services you require.

We may also collect technical and transaction information such as service history, invoices, payment status, communication records and site visit details. Where you send us images or documents to assist with parts sourcing, timing adjustments or embroidery setup, we retain those materials for service purposes.

  • Contact information submitted through our enquiry form
  • Service and repair records for industrial and household machines
  • Delivery, collection and site access instructions
  • Payment and billing information needed for lawful business records

2. How we use your personal information

We use personal information to provide practical support, schedule workshop or on-site work, source parts, train operators and keep accurate records for our Johannesburg CBD base and Gauteng service areas. The information is used only where it is necessary for a legitimate business purpose, for compliance with legal duties, or with your consent.

Typical uses include preparing quotations, arranging field service visits to areas such as Fordsburg, Mayfair, Soweto, Germiston and Pretoria, confirming machine compatibility, and following up on after-sales support. We also use records to manage warranties, invoicing, stock control and routine servicing schedules.

  • To answer enquiries and send quotations
  • To arrange installation, repairs, servicing and training
  • To manage accounts, invoices and statutory records
  • To improve parts planning and workshop turnaround times

3. Sharing information with service partners and staff

We may share personal information with our internal team members, including sales, workshop, parts and customer support personnel, to deliver the service you requested. Where necessary, information may also be shared with trusted third parties who assist with delivery, payments, accounting, IT support or legal compliance.

We do not sell personal information. Any sharing is limited to what is reasonably required and is handled with appropriate confidentiality. If a contractor or supplier needs access to your details for a specific job, they are expected to use that information only for that purpose.

  • Internal staff involved in sales, servicing and parts supply
  • Delivery, collection and logistics providers
  • Payment processors and bookkeeping support
  • Authorities where disclosure is required by law

4. Storage, security and retention of records

We keep personal information secure by using reasonable physical, administrative and technical safeguards. Access is restricted to staff who need the information for work purposes. We take care to protect records against unauthorised access, loss, misuse or alteration, but no system can be guaranteed completely secure.

Records are retained for as long as needed to carry out our services, resolve queries, comply with tax and business law, and support after-sales service. When information is no longer required, we delete, destroy or de-identify it in a proper manner.

  • Restricted access to customer and supplier records
  • Secure storage of invoices, service notes and correspondence
  • Retention for lawful business and tax requirements
  • Safe disposal when records are no longer needed

5. Your rights under POPIA

You have rights in respect of your personal information, subject to the conditions set out in POPIA. You may request access to the information we hold about you, ask for correction of inaccurate details, object to certain processing, or withdraw consent where consent was the basis for processing.

If you believe information we hold is incorrect or incomplete, please let us know through the enquiry form on our contact page and we will review the request. We may ask for proof of identity before releasing or amending records to protect your privacy.

  • Request access to your personal information
  • Request correction or update of inaccurate details
  • Object to certain processing in lawful circumstances
  • Withdraw consent where consent applies

6. Cookies, website enquiries and communication records

When you submit a message through our contact page, we receive the information you choose to provide so that we can respond to your request. Our site may also use standard cookies or similar technologies for basic functionality, security and usage analysis. These tools help us understand how people use the site, but they are not intended to identify you personally unless you submit your details.

We may keep copies of message-style messages, form submissions and related communication so that we can maintain a proper service record. If you do not want us to retain a specific communication, you may ask us to review that request, subject to legal and business record keeping obligations.

7. Operator and contact for privacy matters

For the purpose of this privacy policy, the operator of this website and related online enquiry handling is Astros Marketing (Pty) Ltd. It acts on behalf of Asia Sewing Machines to support the management of online enquiries and related administrative processes.

If you have a question about this policy or want to exercise your POPIA rights, please use the enquiry form on our contact page. We will respond as soon as reasonably possible and in line with our obligations under South African law.